Privacy policy

Last Updated: March 4, 2026

This Privacy Policy describes how Muddy Feet (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from our website and related services (the “Services”).

This Privacy Policy forms part of our Terms & Conditions. In the event of any inconsistency, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we refer to “personal information,” we mean information that identifies you or could reasonably be linked to you.

We may collect the following categories of personal information:

Contact Information

Name, billing address, shipping address, email address, and phone number.

Financial Information

Payment details including credit card or debit card information, transaction details, payment confirmations, and billing information. Payment processing is handled securely by third-party providers.

Account Information

Username, password, preferences, saved items, and account settings.

Transaction Information

Products viewed, added to cart, purchased, returned, exchanged, or cancelled.

Communications

Information you provide when contacting customer support or communicating with us.

Device & Usage Information

IP address, browser type, device identifiers, pages visited, time spent on pages, and interaction data collected via cookies and similar technologies.

2. How We Collect Your Information

We may collect personal information:

  • Directly from you when you create an account, place an order, or contact us.

  • Automatically through cookies and similar technologies when you browse our website.

  • From service providers who help us operate our store.

  • From marketing and business partners.

3. How We Use Your Personal Information

We may use your personal information to:

Provide & Improve Our Services

Process orders, arrange shipping, manage accounts, facilitate returns, provide customer support, and improve your shopping experience.

Marketing & Advertising

Send promotional emails, marketing communications, and show relevant advertising across platforms such as Google and Meta (Facebook/Instagram). You may unsubscribe from marketing emails at any time.

Security & Fraud Prevention

Verify transactions, prevent fraud, secure our website, and investigate suspicious activity.

Legal Compliance

Comply with legal obligations, enforce our Terms & Conditions, and respond to lawful requests from authorities.

4. How We Share Your Information

We may disclose your personal information to:

  • Shopify (our ecommerce platform provider)

  • Payment processors

  • Shipping and fulfilment providers

  • IT, analytics, and marketing service providers

  • Legal or regulatory authorities where required by law

We do not sell your personal information.

Where required by law, you may have the right to opt out of targeted advertising.

5. Relationship with Shopify

Our store is hosted by Shopify.

Shopify collects and processes personal information in order to provide and improve the Services. Information you provide may be transmitted to Shopify and to third parties located outside your country of residence.

For more information about how Shopify processes personal information, please visit:
https://privacy.shopify.com

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable core site functionality

  • Remember your preferences

  • Analyse website performance

  • Deliver relevant advertising

You may adjust your browser settings to refuse cookies; however, this may impact website functionality.

7. Data Security & Retention

We implement reasonable safeguards to protect your personal information. However, no method of transmission over the internet is completely secure.

We retain personal information only for as long as necessary to:

  • Provide our Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

8. Your Rights

Depending on your location, you may have the right to:

  • Access personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Request a copy of your data (data portability)

  • Opt out of marketing communications

To exercise any of these rights, please contact us using the details below.

We will not discriminate against you for exercising your privacy rights.

9. Children’s Privacy

Our Services are not intended for children under the age of 16.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. International Transfers

Your personal information may be transferred to and processed in countries outside your place of residence.

Where required, we rely on legally recognised safeguards for international data transfers.

11. Changes to This Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons.

The updated version will be posted on this page with a revised “Last Updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or would like to exercise your rights, please contact us:

Email: hello@muddyfeet.com.au